Frazer Celebrates 70 Years with New Global Headquarters and Brand Refresh

Sugar Land, Texas – Frazer, Ltd. marked its 70th anniversary with a three-part celebration at its new Global Headquarters, highlighting the opening of a second production facility and the unveiling of a refreshed brand identity. The event brought together customers, partners, vendors, and community leaders to recognize Frazer’s growth and continued focus on the future of mobile healthcare. Founded in 1956 and serving the emergency medical market since 1985, Frazer has grown into a global provider of mobile healthcare solutions for EMS agencies, fire departments, hospitals, and specialty organizations. The new Sugar Land facility represents a strategic investment in production capacity, technology, and long-term scalability. The milestone reflects decades of customer partnership. As VP of Sales and Marketing, Adam Fischer said the facility is “a way of giving that investment back—by building better solutions and supporting customers at a higher level.” A Facility Designed for Excellence The celebration included a ribbon-cutting ceremony and guided tours of the new facility, showcasing Frazer’s structured production process, integrated technology, and safety-focused design. For Chief Strategic Innovation Officer Darren Ward, the new space transforms the customer experience: “It gives customers a place to see their vehicles up close, work with our team, and receive hands-on training—something we’ve never offered at this level.” A Brand for the Future Frazer also introduced a refreshed brand identity, including an updated logo and modernized visual presence. The update reflects the company’s evolution while staying grounded in its core values. CEO Laura Griffin described the change as a natural step forward: “We wanted a brand that reflects where we started, where we are today, and where we’re going.” Strengthening Partnerships The event reinforced Frazer’s long-term commitment to its customers and their mission. That commitment extends beyond the product itself. As Business Development Director Nathan Jung explained, “it’s about helping our customers perform at their best and deliver the high-quality level of care they are known for.” Looking Ahead As Frazer enters its eighth decade, the company remains focused on expanding operations, strengthening partnerships, and investing in service and infrastructure. With a new headquarters, increased production capacity, and a refreshed brand, Frazer continues to define the future of mobile healthcare through a disciplined, customer-first approach.

Are Black Ambulances Harder to See at Night?

Crosby EMS put it to the test – the results may surprise you. When Crosby EMS made the switch to a black paint scheme, it raised eyebrows – and a critical question… “Does black paint reduce visibility?” We understand the concern. But visibility on an EMS unit isn’t about paint color alone. It’s about how the entire system—graphics, lighting, and layout—works together in real-world conditions. Let’s look at what actually makes an ambulance visible, and how Crosby EMS approached this decision with safety in mind. What Impacts Nighttime Visibility? It’s not about the paint – it’s about the entire system… Reflective Vinyl Graphics At night, what really catches your eye isn’t the paint – it’s the reflective striping and chevrons. That’s why standards like CAAS, Triple-K, and NFPA all call for materials that meet or exceed ASTM D4956 reflectivity. These reflective graphics are specifically designed to shine when headlights hit them, making the vehicle stand out in low-light situations. Frazer uses high-performance 3M 680CR vinyl that returns at ~75–90 cd/lux/m², well above the required standard. LED Scene and Marker Lights Bright, strategically placed LED lights surround the entire vehicle to boost visibility – on the road, at the scene, or anywhere in between. By reducing dark spots and adding contrast, this lighting setup helps keep crews safe and makes the vehicle easier to see for other drivers and bystanders. Real-World Testing We tested the reflectivity of Crosby’s new black units using a light meter at various distances and compared the results to similar white units. Surprisingly, the black units with reflective graphics were often measurably more visible, thanks to the higher contrast between the reflective material and the darker background. Results At a distance of approximately 15 feet, the black unit returned a reading of 332 lux, compared to 176 lux for the white unit. This real-world data shows that, with the right materials, black units can potentially improve nighttime visibility depending on conditions. What About During the Day? Contrast plays a bigger role than paint color. High-Contrast Graphics Choosing the right paint color, gives reflective graphics sharper contrast in daylight. Black, white, purple or green; what matters is contrast. This helps drivers and pedestrians quickly recognize the vehicle as emergency medical, especially in complex environments like intersections or busy roadways. Recognition Matters Visibility isn’t just about being seen – it’s about being understood. EMS markings, striping patterns, and bold layouts increase awareness and response time for surrounding drivers. What Crosby EMS Considered Before Making the Switch Crosby EMS didn’t change their paint scheme for looks – they followed the data. Before making the switch, they worked with Frazer’s engineering, graphics, and paint teams to understand how reflective materials and LED lighting actually perform in real conditions. They reviewed data from other dark-painted units and saw how high-contrast striping and proper lighting made them more visible, not less. The result? a bold new look designed to stand out during the day and enhance safety at night. BILT to Be Seen. Engineered to Perform. At Frazer, visibility isn’t an afterthought – it’s a system. From high-contrast reflective graphics to lighting packages tested in real-world conditions, every element is designed to keep your crew safe, day or night.Our paint, graphics, and engineering teams work together to make sure form meets function – so whether your unit is black, white, or anything in between, it performs where it matters most: in the field. Wondering if a black unit is right for you? Let’s talk about what the data shows – not just opinions. We’ll connect you with the right experts and help design a solution that looks sharp and stays safe. Frazer doesn’t just build vehicles. We build confidence. START THE CONVERSATION

Bay Door Install & Fire Hydrant Upgrade | Building Update – Episode #12

custom emergency vehicles

What’s Been Happening What’s Coming Up Why This Matters From inside the facility to trenching in the parking lot, this update shows how progress is happening on all fronts. From striking visual milestones to elevated safety upgrades, this new facility is taking shape and headed towards the finish line. Thanks for following along as we continue building a better, more capable future for Frazer. #BehindTheScenes #FrazerExpansion #BuildingTheFuture

Progress on the Production War Room | Building Update – Episode #10

custom emergency vehicles

What’s Been Happening What’s Coming Up Why This Matters The building is on track for panel erection in early April, and each step brings us closer to realizing a bigger, more capable home for the Frazer Family. As always, we’re grateful for the teamwork and coordination happening behind the scenes to make this project a success. Thanks for following along—more updates to come! #BehindTheScenes #FrazerExpansion #BuildingTheFuture

How Frazer Ensures Quality in Every EMS Vehicle Delivery

When it comes to emergency medical services (EMS), reliability is everything. EMS professionals need vehicles they can depend on in life-or-death situations. At Frazer, our commitment to delivering defect-free EMS vehicles isn’t just a goal—it’s a promise. Our rigorous quality control processes, testing procedures, and commitment to continuous improvement ensure that every vehicle we deliver meets advanced standards of safety and performance. Independent Quality Control Team At Frazer, quality control operates as a completely independent entity, separate from the production team. This independence ensures an objective review of every vehicle before it leaves our facility. Our quality inspectors focus solely on defect detection, process improvement, and ensuring compliance with our high internal standards. Precision Manufacturing and In-House Fabrication Frazer ensures quality by maintaining complete control over our manufacturing process. Digitally Tracked Quality Defects All quality defects are recorded digitally, allowing for easy analysis and real-time reporting. This digital tracking enables us to identify trends, address recurring issues, and continuously refine our processes for maximum efficiency. Weekly Corrective Action Meetings To maintain our high standards, our team conducts a weekly corrective action meeting to review specific defects, identify root causes, and implement solutions. This proactive approach ensures continuous quality improvement and prevents repeat issues. Comprehensive Vehicle Testing Procedures To guarantee performance, every Frazer EMS vehicle undergoes a series of rigorous tests before leaving our facility. Here are a few examples: Final Inspection and Quick Reaction Team Before any vehicle leaves our facility, customers have the opportunity to conduct a final inspection to record any defects. Our Quick Reaction Team immediately addresses any concerns before the unit ships, ensuring that no issues are passed along to dealers or service partners. At Frazer, we don’t believe in “kicking the can down the road”—we solve problems before they leave our factory. The Frazer Difference: Built for Reliability Frazer’s commitment to quality translates into real benefits for our customers: At Frazer, we’re not just delivering vehicles—we’re delivering confidence. If you’re ready to learn more about how our quality control processes can benefit your EMS fleet, contact us today to explore our solutions.

Hurricane Ian Support

Frazer is ready to help our Florida customers impacted by Hurricane Ian. The National Hurricane Center expects Hurricane Ian to gain strength and become a potentially damaging hurricane that could make landfall in Florida in the coming days. The Frazer Florida Service Center will remain open to provide support and assistance to our customers in Florida and the surrounding areas. Here are some important numbers to remember. Florida Service Center 4462 Lafayette StMarianna, Florida 32446Phone: (850) 724-1112Email: [email protected] Houston Service Center 6021 Jessamine StHouston, Texas 77081Phone: (888) 372-9371Email: [email protected] Official Service Center Network We have partnered with several service centers across the country to help you with most service needs. If you are in need of service, please see our official list of Service Centers or call us toll-free (888) 372-9371

Notes on 9/11

It was about 8:00 AM in Houston when I first realized there may be something bad happening in New York. Contributors to a financial website I followed were chatting about some sort of explosion at the north tower of the World Trade Center. The source of the blast was unknown at that point. I walked back to the customer waiting room in our service center to find any news coverage on the television. Pete Morin, at the time the Director of West Harris County EMS, was also there. We watched the unfolding horror in silence. I was sick to my stomach. Much of the rest of the day was a blur, but I do vividly remember being at home later, holding my daughter, one year old at the time, watching the news, and wondering just how bad things might actually get. As the shock gave way to sadness, it became unrelentingly evident. Plenty of people and sites have compiled timelines of the events. There are, no doubt, numerous posts in your social media feeds with links to news footage or audio of Flight 93 and the extraordinary acts of courage carried out by those passengers, so there’s no reason to try and recap all of that here. When I visited the Memorial and Museum earlier this year most of those memories came flooding back. It is a somber and poignant reminder of not only the destruction and horror, but also of the collective heroism carried out by people in all walks of life, some clinging to survival, some risking all so that others might survive. First and foremost among those were the first responders of FDNY,  NYPD, and the surrounding agencies that rushed headlong into an apocalyptic disaster with virtually no idea what was going on.  We cannot ever completely express our appreciation and gratitude for the work that you, our friends and family in the first responder community do every day to protect and serve your own communities. We certainly never take it for granted. Without you, many among us would be utterly lost in times of crisis.  Thank you.

New Suspension Options for your EMS Vehicle

ambulance builders

Frazer offers new front axle LiquidSpring™ suspension that can be integrated with rear axle suspension for custom emergency vehicles built on a RAM 4500, RAM 5500, Ford F-450, and Ford F-550 truck chassis.